Mr Murtaza joined CR-PK as Head of Right Choice Stores in July 2023. Mr Murtaza has brought with him over 22 years of extensive experience in the FMCG sector. He has remained associated with prominent organizations and has successfully lead sales teams at Dairy Land, Haleeb Foods, Habib Oil Mills, IFFCO etc. He is a seasoned professional with a proven track record in sales and distribution management, Chanel development, operations and business development. He has delivered exceptional results, driving revenue growth, optimizing operations, and spearheading successful market expansion initiatives.